Tune Into the Highest Frequency ❤️
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How many half-finished projects do you have cluttering up your life? I’m talking about the kind of projects that seemed like a “no-brainer” at the time but somehow fell to the back-burner.
Maybe you came up with a unique business idea that no one else is doing.
Maybe you “started” a new band last year, but haven’t actually practiced together yet.
Maybe you’ve been “meaning to” transition your little bedroom studio into a full-time endeavor.
How many infomercials have you seen for a product that made you say “I had that idea 5 years ago!”?
Maybe you have a few half-written songs sitting on a hard drive somewhere. Maybe you have a gym membership that you pay for but never use (thanks, Planet Fatness).
Basically, every single unfulfilled New Year’s resolution you ever made would fall under this category.
If this sounds like you in any way, then congratulations. You’re the victim of a phenomenon calledThe Law of Diminishing Intent.
“The longer you wait to do something, the greater the odds that you will never actually do it.”
Don’t just let your eyes glaze over that law. Go back and read it again, then let it sink in for a second…
This is something that has KICKED MY FUCKING ASS over the last 6 years.
It’s the reason I’ve only written 14 articles in my blog’s four-year existence.
It’s the reason I’ve yet to launch my podcast.
It’s the reason I never launched Drumtrunk.
It’s ultimately the reason my first software company failed to achieve any amount of success (and thus has been put on hiatus).
I’m sure you can relate.
Every single one of our half-finished projects are casualties of the Law of Diminishing Intent.
They are half-assed attempts at progressing your life. Nothing more than a polite “nod” to progress.
Don’t get me wrong. There is value in attempting new things, stretching your comfort zone, and setting goals. The part where you and I have fallen short is on taking action.
The one thing that actually matters.
If you were to boil down the difference between successful and unsuccessful studios to one thing, that one thing would be action.
The successful see a goal or an opportunity and take action immediately.
The unsuccessful say, “I’ll do it tomorrow.”
The Difference Between Successful and Unsuccessful People
Taking action immediately is one thing that will put you ahead at the end of the day. However, it takes a slight shift in mindset.
The unsuccessful say, “I can’t…”
The successful ask, “How can I…?”
Instead of using one of the typical excuses I hear constantly…
Change your mindset from “I can’t…” to “How can I?”
1.”How can I afford it?”
Maybe it’s time to take a hard look at your personal spending habits. Maybe it’s time to sell some pointless shit you’ve been holding onto for no apparent reason. Maybe it’s time to actually invest in yourself for a change.
Maybe it’s finally time to “80/20 your life” and start saying “no” to the things that aren’t progressing your life in a positive way. Stop spending so much time browsing Netflix, playing video games, or bitching to your friends about how tough your life is.
Most people hit a wall and just give up. You’ve heard this line from a thousand people:
“I want to ______, but I just don’t know how to ______.”
You can fill in the blank with pretty much anything.
“I want to start a studio, but I don’t know what gear to buy.”
“I want to start a blog, but I don’t know how to use Wordpress.”
Instead of making excuses at the first sign of resistance, change your mindset to “how can I?”
“I’m going to start a studio, so I should research which gear is the best for my budget.”
“I’m going to start a blog, so I should watch some tutorial videos about the basics of Wordpress.”
Notice how the word “but” isn’t in either of those sentences?
The action takers are the guys that had the same infomercial idea as you, except they took the actions necessary to bring the idea to fruition.
They are the people that stuck with the band long enough to find their own sound, which led to their ever-increasing success (Bring Me The Horizon is a great example).
These are the people that took action every single morning at the gym to transform their bodies from “What a fat shit slob” into “I’d probably tap dat ass.”
These are the producers and audio engineers that made the leap of faith necessary to pursue their passions full-time, instead of “waiting until next week.”
How To Kill Your Dreams
Every time you put something off until tomorrow you might as well put a gun to the head of that dream/passion/goal/idea and pull the fucking trigger.
Procrastination leads to a long list of “I should”, “I need to”, or “I wish I”, instead of “I’ve done.”
Procrastination leads to stagnation.
Stagnation leads to complacency.
Complacency leads to mediocrity (and type-2 diabetes).
Mediocrity leads to unfulfillment.
And unfulfillment, frankly, leads to a shit life.
Who knew one law about procrastination could lead to such a Debbie Downer email?
Ready To Change?
Let’s talk about what you can do to avoid becoming a victim of this law.
You essentially have 48 hours to act on a new goal before it starts to wither and die. This goes for pretty much everything that requires action on your behalf.
If it’s an action or goal that will take more than 48 hours to complete, then make sure you’ve broken down the goal into a list of bite-sized chunks you can tackle in less than 48 hours each.
For every second, minute, hour, day, week, and month that goes by, you lose that passion and excitement about doing what you were initially so excited about.
Of course, making the change is easier said than done. To really make a change, you have to establish some form of accountability.
Find that friend who always seems to get shit done. The guy that never procrastinates, neverdelays, and never makes excuses.
The guy that always takes action as soon as he can.
This is the guy you want to tell all of your intentions to. Let him know that you’ve been struggling with procrastination, and you will be doing “X” every day until “Y” is accomplished.
Make sure he holds you accountable to your plan. Otherwise, you will easily slip back into a routine of complacency.
I personally have a “goal walk” with my best friend every week. This is basically just a walk we take around downtown Nashville every Wednesday night. During this walk, we discuss our progress since our last meeting, and we share our goals for the upcoming week.
Simply creating enough accountability in your life will be enough to eliminate most of the pointless procrastination. All of your “I should be’s” will turn into “I’m doing” or “I already did.”
The more people you tell about your plans, the more people can hold you accountable to what you said you’re going to do.
“How does this apply to my studio?”
You may wonder what all this has to do with your own studio or business struggles. The answer iseverything.
The mere awareness that something called “The Law of Diminishing Intent” exists is enough for some people to get off their asses, stop wishing, and start doing.
Applying the 48 hour rule to your studio (or life, for that matter) is enough to change the trajectory of your career forever.
This small change can have a major impact on what you will be talking about in a casual conversation with your best friend 5 years from now.
Option 1 – The Procrastinator 5 years from now : “Dude, the Tennessee Titans football team looks like trash again this year. I can’t believe they’ve gotten the number 1 draft pick the past 3 out of 5 years. What in the actual hell?”
This is a low-value conversation that ultimately has no lasting impact on anyone’s life. The Procrastinator has clearly been following the Titans’ shitshow over the past 5 years and has little-to-nothing to show for it in his personal life.
Option 2 – The Action Taker 5 years from now : “I’ve been brainstorming ways we can expand our studio. I thought about adding a 2nd control room so my assistants can be working on editing tracks while I’m recording the band in Studio A.”
This is a much more meaningful conversation that shows how much work the “Action Taker” has put in the past 5 years.
As a matter of fact, “option 2” is a real conversation I had with my friend Sam Pura, the owner ofThe Panda Studios. He expanded his studio to multiple control rooms in an effort to increase his potential income (it worked).
Sam Pura is a guy who’s been hustling for years. He does what he says he’s going to do, and he doesn’t make excuses for anything.
Which would you rather be: A thriving producer with new employees and an ever-expanding studio or a “sports bro” bitching about football with his buddies while never taking action on his dreams?
I don’t know about you, but that seems like an easy choice… yet so many people become the bitching sports bro.
The Five Frogs
I’ll finish things off with this riddle:
“If 5 frogs are sitting on a log, and 4 decide to jump off, how many frogs are left?”
Think you have it?
The answer is five. Five frogs remain.
Why five? Because there is a major difference between “deciding” and actually “doing.” Keep that in mind the next time you put off something important in your life.
What has procrastination cost you in the past?
Has procrastination caused you to miss out on opportunities?
Has procrastination caused you to let down people in your life?
Has procrastination caused you to fail to reach a goal you set out for?
The entire “I’ll do it someday” mindset can be a massive detractor to making any sort of progress in your life.
By: Brian Hood
1. Melody
I know, I know, we live in an era of beats. But the public wants something they can sing along with. The biggest act in the business is Adele, and although she faltered with “25,” her previous album, “21,” outsold its competition by a factor of ten. You could sing along with the tracks, and there’s rarely something more satisfying. Hell, you can sing along with most Max Martin productions, think about that. So write songs. He or she who writes the songs rules. Sure, we’ve returned to a pre-Beatle era, where songs are written by guns-for-hire, but the truth is you’re not really in control of your career unless you write, even though there are exceptions. Your first songs will suck, I guarantee it. But if you work at it you will get better. And if you can’t sing and play your songs on an acoustic guitar or piano, you’re barking up the wrong tree. Never follow trends. Once they break, they’re time-stamped. It’s your job to do something new. And that new thing is a return to the garden. Study the hits of yore, with not only their melodies, but their changes. Maybe put the chorus first. Never underestimate the power of a bridge. and if you can’t say it in three minutes or less, chances are you can’t say it at all. We’re ripe for a new sound, and one thing’s for sure, we know it’s going to be pop, Active Rock and Triple A are backwaters and hip-hop will survive but it’s looking to be superseded. You can sing along with the country tunes, which in too many cases are retreads of seventies rock, a paradigm Christian music originated, but we’re looking for something a bit more modern. And your goal is to appeal to everybody. The music business is mostly run by old men worried about money, they don’t want to take a chance. They abhor risk. They’re happy with today’s niche product because it makes them money. And they have their publicity teams get stories in the press to make it look like people care about what they’re selling but few do. We are looking for a great new hope, whether black, white, brown or red. It’s a big tent, you’re not gonna be excluded based on your ethnicity, hits are undeniable and everybody wants a piece of them.
2. Reaction
If no one cares, you’re on the wrong track. You want people to demand the song from you, so they can play it and spread the word. If you’re forcing it upon people chances are it won’t succeed. We live in a pull economy, despite the usual suspects pushing. If push worked, the tracks off Bruno Mars’s new album would be topping the Spotify chart, but they’re not. Sure, Mars made it because of previous great work and endless exposure but the truth is today’s cycles are faster than ever before, we’re hungry for new blood, it’s hard for the old to sustain. It’s nearly impossible to break through but some people do, we want you.
3. Playlists
Radio comes last. You want to be on Spotify playlists. Apple Music is a walled garden, there’s little virality and Spotify dominates. If you can get on a Spotify playlist and your music reacts, the company will work with you, they’ll spread the word by putting you on more playlists, helping to break your record. It’s a data-driven game, fakery is a thing of the past and radio is the icing on the cake. You live and die by the numbers.
4. Team
You have to be aligned with someone who has relationships, who knows people, you cannot do it by yourself, no way. Oh, you can play in Poughkeepsie and try to spread it from there, town to town, your live rep preceding you, but the truth is that takes too much time and you’re probably gonna burn out and give up before you make it to the middle. Then again, if you’ve got anything going on the labels and agents will find you. They’re combing the data constantly. If you’re an unknown with big grosses or big streams they’ll find you, even if you don’t have an address, they’re just that interested. But they’re not interested in much. Your goal is to get aligned with the person with the most relationships who cares about you. Not the biggest person who’s cutting you a break nor the amateur who is passionate. And careers are brief with few shots so the truth is you’re gonna get in some nasty disputes, you’re gonna fire your original manager, you’re gonna have to pay him off, sounds ugly but this is what it takes to make it, you’ve got to be monomaniacal in service to your career. Nice guys don’t finish at all in the music business, they barely get started.
5. No bitching.
Unless it’s over an artistic issue. Fight to protect your vision, your music. But don’t complain about streaming payouts and getting ripped-off and missing out on opportunities, no one cares. And be ready to work ’round the clock, that’s how you know you’re tied up with the right team, you no longer have free time, they’ve got you promoting and interfacing all the damn time. But the truth is you say yes before you say no. You have to take all opportunities until you become a star, then you can say no.
6. Don’t second-guess yourself.
Do it your way, you’re the only person on your team. The manager and label can get new acts, if you don’t make it you’re done. So, if it doesn’t feel right, don’t do it. And don’t be influenced by the naysayers, there are professional sour-grapers who don’t want anybody to succeed unless it’s them and or someone they approve of. Ignore the hatred, no one’s got time to hear it but you.
7. Try to save the world.
One person can do it. With one song. That’s the power of art, that’s the power of the individual. Shoot high! And know that if success comes, it’ll be long after you’ve almost given up two, three or more times. Show business is not fair and despite the internet you need middlemen to make it, and to convince them, to move them, is a very slow process at best, and never forget they’re risk averse. But someone will break through, why not you?
By. Bob Lefsetz